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Privacy and cookies

Here you can read about how the Danish National Museum collects and processes your personal information that you provide or leave when you visit our website, for example, or when you stay at one of our addresses and use the services and functions we offer.

You can also read about how we collect and process your personal information that we obtain from you when you contact us.

Collection of information
At the National Museum, we collect and process personal information, among other things, when you visit our websites or the social media that we use (Facebook, Instagram and others). We also collect and process your personal information when you access our items and archives and register in one of our visitor protocols, or when you book a guided tour or course. If you purchase items in our webshop, we also collect and process your personal information so that we can complete the transaction with you. This also applies when buying tickets for an event or entrance ticket online. Finally, we process personal information about you when you contact us for your own business. We do this to answer and process your inquiry.

Purpose and treatment basis
We only process your personal information when it is factual and relevant and when we must comply with the Personal Data Regulation and the Data Protection Act.

We must, among other things, process your personal data if we are to fulfill an agreement with you if we are to perform a governmental task or a task in the interest of the community. We must also process your information in order to comply with a legal obligation and if processing is necessary to protect your vital interests. We may also process your information in other cases, but these are the typical situations.

If we need your consent to process your personal information, we will obtain it from you before processing your information.

Certain personal information is required to collect in order to use the functions of the museum's websites. The relevant forms will indicate whether you need to submit your personal information in order to proceed. If you need to give us specific information, that field will be marked with an asterisk (*). If you choose not to provide that information, you may not be able to use the feature you want. For example, we need your contact information to respond to a request from you.

When you visit our websites, you submit and leave electronic traces. The track is a "cookie". Cookies are used today on virtually all websites and are in many cases necessary to provide services on the website. A cookie is a small text file that is stored on your PC, tablet, smartphone, etc., so the equipment can be recognized.

Cookies can be used, among other things, to compile statistics on users' use of the website and to optimize the content of the site. A cookie is a passive file and thus cannot collect information from the user's computer or spread computer viruses or other malicious programs. Some cookies are placed by parties (so-called third parties) other than the one in the address bar of the browser (URL). It may be plain content, but also e.g. analysis tools or embedded comment fields. This means that cookies are stored from parties other than the owner of the website.

Some cookies are only stored on the user's IT equipment as long as the user has their browser open (session cookies). Other cookies are stored for a longer period (persistent cookies). When the user re-visits a website, session cookies will be reset, while persistent cookies are typically renewed.

At the National Museum we use functional cookies to make the websites work. For example, it can be a cookie that records and remembers what you have in your shopping cart or remembers and fills in search boxes automatically. Most cookies are developed specifically for the Typo3 platform, which we use for the National Museum's website.

We also use certain third-party functional cookies: Media player cookies are used to regulate image and / or sound quality in relation to your network speed. This is the case for embedding media from isuu, youtube, vimeo and soundcloud. Social media plug-ins allow you to either share the content of a website or 'like' the content on a social media. This is the case, for example, with the Pinterest sharing service Pinterest.

We also use cookies for analysis and marketing purposes. On the National Museum's websites and associated subdomains, we use cookies to investigate how the pages are used through the Google Analytics service. The information in the statistics is anonymous and cannot be attributed to named users. In addition, we use cookies to target our digital advertising through Google and Facebook and related platforms such as YouTube and Instagram.

We sometimes link to other websites. We are not responsible for the content of other people's websites (third party websites) or for the procedures they have for the collection and processing of personal data. Therefore, when you visit a third-party website, you should read the privacy policy on the site.

Registration for events, invitations via mailing lists, and bookings of other kinds
When you sign up for one of our newsletters, we collect your name and mail. We do this to send you the newsletter. You can unsubscribe at any time, either by using the unsubscribe feature or by writing to the museum at

For example, when you sign up for an event or book a course at the National Museum, we collect your contact information (name, mail and phone number) in order to complete the event or tour. The information is not shared with others. We will store your information for as long as we need it to complete the event. If you provide personal information about anyone other than yourself, we encourage you to first obtain the consent of those individuals to provide the information.

If you have agreed to be on a mailing list for the purpose of being invited to upcoming events at the museum, you can request to be deleted from the mailing list at any time. To do this, send an email to the museum at